Admita is a local name that boldly competes with international car rental giants. When a car is needed here and now, the consumer does not want disruptions - they want a clear choice, a smooth path to booking and the feeling that everything is secured. This is exactly the experience we have created for Admita's new digital home.
Admita came with an ambition: to have an e-commerce experience that not only works, but also builds trust from the first click. For us, this meant essentially building a clear, fast and easily scalable rental path - one where the user always knows where they are, what to choose and why.
We started the process with direction – consultations, research. We analyzed competitors’ solutions, selected what really raised the bar, and clearly identified what Admita could do better: simplicity, transparency, and decision logic. At this stage, the foundations were laid – information architecture, priorities, and principles, which later moved to each window and state of the website.
Next came the search engine, filters, offer comparison, additional services, and reservations. We combined these steps into one seamless experience where decisions are made easily and details are visible when they are needed.
During the UI design phase, Admita acquired a new digital identity: simple but strong – one that looks reliable even in international competition and at the same time has its own character. We created a visual system that is not limited to one product: it became the basis for the development of the experience of Admita Flex and other Admita brands.
