The largest retail and ecommerce chain of specialized liquor stores "Vynoteka" was the first in Lithuania to open up the world of wine into the market. On this journey, both the brand and the business itself have transformed from a corner wine shop to an ecommerce wine mecca.
Both complex legal framework and structured sale process posed challenges and problems for UX/UI project. However, during our design process, thoughtful and bold design solutions were made.
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Quisque malesuada congue lobortis. Maecenas finibus, elit ut consequat tempus, augue lacus scelerisque ex, eget iaculis tortor turpis gravida elit. Donec eget imperdiet ipsum.
Nulla et ligula risus. Donec suscipit, massa et porta faucibus, sem nisl gravida lacus, sit amet accumsan purus lorem vitae dolor. Sed porttitor mauris at dolor feugiat, et consectetur justo faucibus. Aenean viverra elit enim.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis.
Quisque malesuada congue lobortis. Maecenas finibus, elit ut consequat tempus, augue lacus scelerisque ex, eget iaculis tortor turpis gravida elit. Donec eget imperdiet ipsum feugiat, et consectetur justo faucibus. Aenean viverra elit enim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis.
The wireframing stage was crucial due to the diverse and regulated process of alcoholic beverages sales. After extensive wireframing, we helped the client to discover their new brand identity in the digital medium. As the final result, we delivered a new Vynoteka website design and all UX/UI solutions that would allow the platform to provide a better user experience than ever before.
Customer journey, tone clarity, and information architecture are the priorities that must be taken into account when creating an experience in a regulated environment such as alcoholic drinks market. We adhered to the set goals to easily acquaint customers with the shopping process and help them quickly find what is most relevant.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis.
Quisque malesuada congue lobortis. Maecenas finibus, elit ut consequat tempus, augue lacus scelerisque ex, eget iaculis tortor turpis gravida elit. Donec eget imperdiet ipsum.
Nulla et ligula risus. Donec suscipit, massa et porta faucibus, sem nisl gravida lacus, sit amet accumsan purus lorem vitae dolor. Sed porttitor mauris at dolor feugiat, et consectetur justo faucibus. Aenean viverra elit enim.
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days to implement the project
client and our team members involved in the project
UX/UI design and prototyping sprints
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