Pigu.lt: Marketplace Redesign for the Baltic eCommerce Leader

Pigu.lt is the leading eCommerce platform in Lithuania and one of the top players across the Baltics and Finland. The project involved a complete UX/UI audit and redesign of their Marketplace SaaS platform for merchants, aiming to create a more structured, user-friendly, and business-oriented tool.

A renewed trading experience for thousands of merchants

In collaboration with the Pigu.lt team, we embarked on a large-scale, multi-phase project to reimagine their Marketplace SaaS solution—used daily by merchants and businesses across Lithuania, Latvia, Estonia, and Finland. This was a long, immersive process that involved multiple stages and close cooperation with stakeholders from different parts of the organization.

We conducted a full audit of the existing system, identified pain points in the user journeys, and delivered strategic recommendations to simplify the interface, improve efficiency, and reduce friction in merchants’ everyday tasks. The final result is a newly structured platform with clear user flows and a significantly enhanced experience for traders.

Services

UX audit
UX/UI design

Results

Onboarding
SaaS

Date

2025

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